Information / About
I’m a results-driven social media strategist based in Bandung, with 1.5+ years running end-to-end digital campaigns for brands across industries. I care most about data-backed strategies that make brand visibility measurable — not louder, just clearer.
I graduated with distinction in linguistics from STBA YAPARI-ABA, which is where the writing habit started: layout designer and writer for Koran Mahasiswa, then a PR intern at a West Java government office turning policy into Instagram infographics that actually got read.
Since then I’ve worked with studios, healthtech founders, and lifestyle brands — planning content systems, running paid social, and using analytics to keep the work honest. I’m Meta-certified, fluent in English, and happiest when strategy, copy, and the tools that ship them are treated as one craft.
One viral post fades. A system that produces the next hundred compounds. Strategy is architecture, not a single act.
Clear prose is downstream of clear thought. Editing a paragraph often surfaces the strategic gap.
Notion, AI, and code aren't accessories — they're leverage. I build the workspace that produces the output.
Most brands are shouting. The ones that compound speak quietly, consistently, and in their own voice.
A working index of the practices I’m most often hired for, sorted by endorsement.
Expertise
Software
Language
Dec 2021 — Present
Planned 150 days of graphic content on Instagram and shipped 300+ carousels and posts. Tuned the schedule and creative strategy to reach 20,000+ unique accounts and hundreds of thousands of engagements.
Jan 2024 — Jan 2026
Rated and annotated image, social, and audio data on client rating platforms. Reviewed posts for information quality and fed structured feedback back into guideline improvements.
May 2024 — Dec 2024
Owned digital strategy end-to-end — analysing UX data, initiating projects, and reporting on planned vs current strategies. Kept work on-budget while researching new tools and interactive trends.
Jun 2023 — May 2024
Strategised, wrote, and shipped content plans across platforms for 6+ high-demand clients. Ran targeted paid social for 60+ day flights and reported on Reach, Followers, and Profile Visits up to 3× per month.
Oct 2023 — Jan 2024
Built a TikTok content strategy that lifted reach 120%. Produced multimedia — video, audio description, social posts — and partnered with influencers and design to hold brand consistency.
Mar 2023 — May 2023
Ran a 90-day content system across Instagram, Medium, TikTok, Twitter, and LinkedIn. Analysed 300+ pieces of content, A/B tested formats, and designed the calendar that reached 20,000+ unique accounts.
Feb 2022 — Mar 2022
Proofread and translated 3,400+ words from Indonesian to English for a study later published in the SIELE Journal on synchronous vs asynchronous online learning during Covid-19.
Jul 2021 — Sep 2021
Produced 120+ Instagram assets — infographics, PSAs, articles — and designed high-traffic visual features for TikTok and Instagram on a 67-day content plan. Grew the account by 300+ followers.
Mar 2021 — Apr 2021
Grew reach 50% through targeted social posts, monitored brand presence to strengthen customer relationships (peak 400 impressions), and produced videos and promotional creative.
Certifications, honors, and recognitions — kept lightly, worn lightly.
STBA YAPARI ABA
Approved as 1st Student with Highest GPA in the whole courses – 8 Semester. Graduated from STBA YAPARI-ABA Bandung with a Magna Cumlaude title of 3.81 GPA. There is around 50 person who is given the title Cumlaude from a total of around 200 people.
STBA YAPARI ABA
Achieved as being the Highest GPA in Semester 3 - Year 2019/2020. The calculation of this scholarship is based on the total of the student's GPA from the first semester until third semester
Myskill
Awarded as Top Achiever in Content Creator Club by MySkill Batch 2 Issued April 2023. with total submission 8 promotional content.
Vokraf
KEN-20221104-0420
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KEN-20221118-0420
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KEN-20221110-0420
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MS-28/3/2023-bSvV0L3TTGW86g3L2X4F
View credential →Pijar Mahir
2023/05/2970/855854
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2023/05/2988/855854
View credential →Pijar Mahir
2023/05/3386/855854
View credential →Meta
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2023/05/2471/855854
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View credential →Basis Technologies
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View credential →HubSpot Academy
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View credential →3SSDLE4JQA23
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View credential →Coursera
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View credential →mUcXfmud
View credential →Meta
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View credential →Digital Marketing Fullstack Bootcamp
Bachelor of Arts, English Linguistic